Los Angeles fashion icon Fred Segal dies at the age of 87

Variety

Fred Segal, the man behind his pioneering retail store of the same name in Los Angeles, died of a stroke, according to KABC-TV Los Angeles. He was 87 years old.

“In 1961, Fred Segal created a retail scene that defined Los Angeles fashion and sparked a revolutionary change in style that spanned the past six decades. Fred Segal pioneered the shop-in-shop concept and experimental retail, resulting in a brand built on heritage, inclusiveness and love that forever changed the face of retail, ”the Segal company said in a statement .

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The first Fred Segal store opened in West Hollywood in 1961 and quickly attracted a high profile clientele. The Beatles, Diana Ross, Bob Dylan, and Farrah Fawcett were among those who flocked to the brand early on. Even Elvis Presley’s wardrobe was designed by Segal for a number of years.

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Fred Segal’s still-open Mauro Café, known for its ivy-clad flagship store on Melrose Avenue, has been a soft-power lunch hangout for decades, drawing tourists and celebrities alike. Some starlets carried a tiny dog ​​to and from the store.

The boutique has been name-tested in several notable films, including “Clueless” (who can forget a desperate Alicia Silverstone who is about to take her driver test and yells at the maid, “Where’s my white collarless shirt for Fred Segal? It’s my greatest capable looking one Outfit! ”),“ Legal Blonde ”and the early Ryan Murphy series“ Popular ”.

Segal is survived by his wife Tina, five children, ten grandchildren and two great-grandchildren as well as the two children and his wife’s grandson. The family asks the Segal Family-United World Foundation for donations in his memory.

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